SeeChange Privacy Statement

Last Updated: March 2026

Introduction

This SeeChange Privacy Statement (“Privacy Statement“) describes our privacy practices. Please read this Privacy Statement carefully to learn how we collect, use, share and otherwise process information relating to individuals (“Personal Data“ or “PII”), and to learn about your rights and choices regarding our processing of your Personal Data.

A reference to “SeeChange”, “we,” “us” or the “Company” is a reference to SeeChange Technologies Ltd.

Scope

SeeChange is the PII controller of your Personal Data as described in this Privacy Statement.

For the avoidance of doubt, this Privacy Statement does not apply to the extent we process Personal Data in the role of a processor on behalf of our customers, including where we offer to our customers various cloud products and services.

Types of processing activities

This Privacy Statement applies to the processing of Personal Data collected by us when you:

Visit our website displaying this Privacy Statement;
Visit our branded social media pages;
Visit our office;
Receive communications from us, including emails, phone calls, texts or fax; or
Register for, attend and/or otherwise take part in our events, webinars or contests.

Personal data we collect

In accordance with the principle of PII Minimization, we collect only the data necessary for the purposes identified below.

1. Directly from you

If you express an interest in obtaining additional information about our services, use our “Contact Us” or similar features, register to use our website, sign up for an event, contest, or download certain content, we will require that you provide to us your contact information, such as your name, job title, company name, address, phone number, email address or username and password;
If you attend an event where we scan your attendee badge, we will collect from your attendee badge information such as name, title, company name, address, country, phone number and email address;
If you use and interact with our websites or emails, we automatically collect information about your device and your usage of our websites or emails through cookies, web beacons or similar technologies (please see the “Device and Usage Data” section below for more information);
If you use and interact with our services, we automatically collect information about your device and your usage of our services, through log files and other technologies, some of which may qualify as Personal Data (please see the “Device and Usage Data” section below for more information); and
If you visit our office, you will be required to register as a visitor and to provide your name, email address, phone number, company name and time and date of arrival.
If you provide us with any Personal Data relating to other individuals, you must explain to those individuals that their Personal Data will be used in accordance with this Privacy Statement. If you believe that your Personal Data has been provided to us improperly, or if you otherwise wish to exercise your rights relating to your Personal Data, please contact us by using the information set out in the “Contact Us” section below.

2. From other sources

We also collect information about you from other sources and combine this information with Personal Data provided by you. This helps us to update, expand and analyze our records, identify new customers and create more tailored advertising to provide services that may be of interest to you. In particular, we collect Personal Data from third party providers of business contact information, including professional contact details, employment-related information (such as job titles) and device / location-related information (such as IP addresses) for purposes of targeted advertising, delivering relevant email content, event promotion and profiling.
We obtain information through partners, vendors, suppliers and other third parties. These enterprises largely fall into the following categories: partners, hosts or vendors at events or trade shows, research partners and enterprises that deploy SeeChange technology or third-party offerings that include SeeChange technology. We might also obtain information through a partner as part of our business operations. This kind of data is used for work such as improving algorithms and data models, product testing and improvement, enhancing existing products and developing new capabilities and features.

Device and usage data

We use common information-gathering tools, such as cookies, web beacons and similar technologies, to automatically collect information that may contain Personal Data from your computer or mobile device as you navigate our websites, our services or interact with emails we have sent to you.

We gather certain information automatically in connection with the use of our website by individual users. This information may include IP address (or proxy server), device and application identification numbers, location, browser type, Internet service provider and/or mobile carrier, the pages and files viewed, searches, operating system and system configuration information and date/time stamps associated with your usage.

In addition, we gather certain information automatically as part of your use of the cloud products and services. This information may include the information described in the preceding paragraph.

This device and usage data is primarily used for the purposes of identifying the uniqueness of each user logging on (as opposed to specific individuals), apart from where it is strictly required to identify an individual (e.g., by means of an obvious identifier, such as a name) for security purposes or as required as part of our provision of the services to our customers (where we act as a processor). In any event, device and usage data will constitute your Personal Data.

How we use your Personal Data (Lawful Basis)

For each purpose, we have identified the Lawful Basis for processing:

Operating our website: We process your Personal Data to provide the website to you. Basis: Legitimate Interest / Contract
Office Visitors: We process your Personal Data to register visitors to our office and manage non-disclosure agreements, to the extent that such processing is necessary for our legitimate interest in protecting our office and our confidential information. Basis: Legitimate Interest
Sending marketing communications: We process your Personal Data to send you marketing information, product recommendations and other non-transactional communications about us and our affiliates and partners. Basis: Consent
Complying with legal obligations: We process your Personal Data when cooperating with public and governmental authorities, courts or regulators. Basis: Legal Obligation

Your legal rights

You have the following rights which we will fulfill within statutory timeframes:

Right to be informed Individuals have the right to be informed about the collection and use of their personal data.

Right of access Individuals have the right to access and receive a copy of their personal data, and other supplementary information.

Right to rectification The UK GDPR includes a right for individuals to have inaccurate personal data rectified, or completed if it is incomplete.

Right to erasure The UK GDPR introduces a right for individuals to have personal data erased.

Right to restrict processing Individuals have the right to request the restriction or suppression of their personal data.

Right to data portability The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services.

Right to object The UK GDPR gives individuals the right to object to the processing of their personal data in certain circumstances.

Data Retention and Disposal

We do not retain Personal Data longer than is necessary for the purposes for which it was collected. Retention periods are determined by legal requirements and business necessity. Upon expiry, PII is securely deleted or de-identified.

International Data Transfers

Where SeeChange transfers PII across borders, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to ensure your data remains protected.

Sharing with Third Parties

We share Personal Data with third-party service providers (PII Processors) only under written contracts that ensure they provide the same level of protection.

Contact Us & Complaints

To exercise your rights, withdraw consent or if you have concerns about our PII processing, please contact our Privacy Lead:

Email: privacy@seechange.ai
Address: 45 Newton Street, Manchester M11FT
Regulatory Complaints: You have the right to lodge a complaint with a supervisory authority.