Privacy Policy

Introduction

This SeeChange Privacy Statement (“Privacy Statement“) describes our privacy practices. Please read this Privacy Statement carefully to learn how we collect, use, share and otherwise process information relating to individuals (“Personal Data“), and to learn about your rights and choices regarding our processing of your Personal Data.

A reference to “SeeChange”, “we,” “us” or the “Company” is a reference to SeeChange Technologies Ltd.

Scope

SeeChange is the controller of your Personal Data as described in this Privacy Statement.

For the avoidance of doubt, this Privacy Statement does not apply to the extent we process Personal Data in the role of a processor on behalf of our customers, including where we offer to our customers various cloud products and services.

Types of processing activities

• This Privacy Statement applies to the processing of Personal Data collected by us when you:
• Visit our website displaying this Privacy Statement;
• Visit our branded social media pages;
• Visit our office;
• Receive communications from us, including emails, phone calls, texts or fax; or
• Register for, attend and/or otherwise take part in our events, webinars or contests.

Personal data we collect

1. Directly from you

The Personal Data that we collect directly from you includes the following:

• If you express an interest in obtaining additional information about our services, use our “Contact Us” or similar features, register to use our website, sign up for an event, contest, or download certain content, we will require that you provide to us your contact information, such as your name, job title, company name, address, phone number, email address or username and password;
• If you attend an event where we scan your attendee badge, we will collect from your attendee badge information such as name, title, company name, address, country, phone number and email address;
• If you use and interact with our websites or emails, we automatically collect information about your device and your usage of our websites or emails through cookies, web beacons or similar technologies (please see the “Device and Usage Data” section below for more information);
• If you use and interact with our services, we automatically collect information about your device and your usage of our services, through log files and other technologies, some of which may qualify as Personal Data (please see the “Device and Usage Data” section below for more information); and
• If you visit our office, you will be required to register as a visitor and to provide your name, email address, phone number, company name and time and date of arrival.
• If you provide us with any Personal Data relating to other individuals, you must explain to those individuals that their Personal Data will be used in accordance with this Privacy Statement. If you believe that your Personal Data has been provided to us improperly, or if you otherwise wish to exercise your rights relating to your Personal Data, please contact us by using the information set out in the “Contact Us” section below.

2. From other sources

We also collect information about you from other sources and combine this information with Personal Data provided by you. This helps us to update, expand and analyze our records, identify new customers and create more tailored advertising to provide services that may be of interest to you. In particular, we collect Personal Data from third party providers of business contact information, including professional contact details, employment-related information (such as job titles) and device / location-related information (such as IP addresses) for purposes of targeted advertising, delivering relevant email content, event promotion and profiling.

We obtain information through partners, vendors, suppliers and other third parties. These enterprises largely fall into the following categories: partners, hosts or vendors at events or trade shows, research partners and enterprises that deploy SeeChange technology or third-party offerings that include SeeChange technology. We might also obtain information through a partner as part of our business operations. This kind of data is used for work such as improving algorithms and data models, product testing and improvement, enhancing existing products and developing new capabilities and features.

Device and usage data

We use common information-gathering tools, such as cookies, web beacons and similar technologies, to automatically collect information that may contain Personal Data from your computer or mobile device as you navigate our websites, our services or interact with emails we have sent to you.

We gather certain information automatically in connection with the use of our website by individual users. This information may include IP address (or proxy server), device and application identification numbers, location, browser type, Internet service provider and/or mobile carrier, the pages and files viewed, searches, operating system and system configuration information and date/time stamps associated with your usage.

In addition, we gather certain information automatically as part of your use of the cloud products and services. This information may include the information described in the preceding paragraph.

This device and usage data is primarily used for the purposes of identifying the uniqueness of each user logging on (as opposed to specific individuals), apart from where it is strictly required to identify an individual (e.g., by means of an obvious identifier, such as a name) for security purposes or as required as part of our provision of the services to our customers (where we act as a processor). In any event, device and usage data will constitute your Personal Data.

Why and how we use your information

We collect and process your Personal Data for the purposes and on the legal bases identified in the following:

• Providing our website and services: We process your Personal Data to perform our contract with you for the use of our websites and services and to fulfill our obligations under applicable terms of use/service; where we have not entered into a contract with you, we base the processing of your
• Personal Data on our legitimate interest to operate and administer our websites and to provide you with the content you access and request (e.g., to download content from our websites);
• Promoting the security of our website and services: We process your Personal Data by tracking use of our website and services, creating aggregated, non-Personal Data, verifying accounts and activity, investigating suspicious activity and enforcing our terms and policies, to the extent this is necessary for our legitimate interest in promoting the safety and security of the services, systems and applications and in protecting our rights and the rights of others;
  • Managing user registrations: If you have registered for an account with us, we process your Personal Data by managing your user account for the purpose of performing our contract with you according to applicable terms of service;
  • Handling contact and user support requests: If you fill out a “Contact Me” web form or request user support, or if you contact us by other means including via a phone call, we process your Personal Data to perform our contract with you;
  • Managing event registrations and attendance: We process your Personal Data to plan and host events or webinars for which you have registered or that you attend, including sending related communications to you, to perform our contract with you;
  • Managing contests or promotions: If you register for a contest or promotion, we process your Personal Data to perform our contract with you. Some contests or promotions have additional rules containing information about how we will process your Personal Data;
  • Developing and improving our websites and services: We process your Personal Data to analyze trends and to track your usage of and interactions with our websites and services to the extent it is necessary for our legitimate interest in developing and improving our websites and services and providing our users with more relevant content and service offerings, or where we seek your valid consent;
  • Assessing and improving user experience: We process device and usage data as described above, which in some cases may constitute Personal Data, to analyse trends and assess and improve the overall user experience to the extent it is necessary for our legitimate interest in developing and improving the service offering, or where we seek your valid consent;
  • Assessing capacity requirements: We process your Personal Data to assess the capacity requirements of our services to the extent that it is in our legitimate interest to ensure that we are meeting the necessary capacity requirements of our service offering;
  • Identifying customer opportunities: We process your Personal Data to assess new potential customer opportunities to the extent that it is in our legitimate interest to ensure that we are meeting the demands of our customers and their users’ experiences;
  • Registering office visitors: We process your Personal Data for security reasons, to register visitors to our office and to manage non-disclosure agreements that visitors may be required to sign, to the extent that such processing is necessary for our legitimate interest in protecting our office and our confidential information against unauthorised access;
  • Sending marketing communications: We process your Personal Data to send you marketing information, product recommendations and other non-transactional communications (e.g., marketing newsletters, telemarketing calls, SMS, or push notifications) about us and our affiliates and partners, including information about our products, promotions or events as necessary for our legitimate interest in conducting direct marketing or to the extent you have provided your prior consent (please see the “Your legal rights” section below to learn how you can control the processing of your Personal Data by SeeChange for marketing purposes); and
  • Complying with legal obligations: We process your Personal Data when cooperating with public and governmental authorities, courts or regulators in accordance with our legal obligations under applicable laws to the extent the processing or disclosure of Personal Data to protect our rights is necessary for our legitimate interest in protecting against misuse or abuse of our website, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes or to respond to lawful requests.