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Embedded Vision Summit

May 24

The image depicts fishermen in a boat with fishing rods on the open water, and a huge whale under the boat representing the hidden power concept. Tim Hartley uses the concept of Whale hunting, or fishing for whales in the business sense to explain the challenges and potential pitfalls those building the next big thing should know in an Embedded Vision Summit Business Insights talk in May 2023

Tim Hartley is delivering a Business Insights talk at the Embedded Vision Summit May 2023 on the topic: AI Start-Ups: The perils of fishing for whales (war stories from the entrepreneurial front lines)Our VP of Product, Tim Hartley is delivering a business insights talk at the Embedded Vision Summit in May 2023.

The Embedded Vision Summit brings together technology providers who are enabling innovative and practical applications for Edge AI and Computer Vision. The summit is designed to build success, empowering creators to incorporate AI and vision technology into new products and applications, and to help its members achieve success. Read more about the event and it’s history here.

Tim’s presentation is titled AI Start-Ups: The perils of fishing for whales (war stories from the entrepreneurial front lines).

This Business Insights talk at this years Embedded Vision Summit is one to watch. Tim will be covering the pitfalls and challenges of turning a killer idea into a buildable business, sharing some of the key tips and insights learnt along the way in his career not only at Arm, but in his time at the BBC and more recently being one of the founders of SeeChange.

Presentation synopsis:

You have a killer idea that will change the world. You’ve thought through product-market fit and differentiation. You have seed funding and a world-beating team. Best of all, you’ve caught the attention of major players in your industry.

You’ve reached peak “start-up”—that point of limitless possibility—when you go to bed with the same level of energy and enthusiasm you had when you woke. And then the first proof of concept starts…

In this talk, we lay out some of the pitfalls that await those building the next big thing. Using real examples, we share some of the dos and don’ts, particularly when dealing with that big potential first customer. We discuss the importance of end-to-end design, ensuring your product solves real-world problems.

We explore how far the big companies will tell you to jump—and then jump again—for free. And, most importantly, how to build long-term partnerships with major corporations without relying on over-promising sales pitches.

Read more about the Embedded Vision Summit here


Santa Clara Convention Center
5001 Great America Parkway
Santa Clara, CA 95054 United States
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